The transformation continues as Volkswagen moves to reinvent itself in almost every way imaginable at this point. First it was a new CEO, next it was talk about electric models, now, Volkswagen is dropping it’s famous ‘Das Auto’ slogan. All of this is happening in an intentional refocus and image overhaul in the wake of a very public and very embarrassing emissions cheating scandal known to many as ‘Dieselgate’.
The slogan had been in use around the world for nearly a decade. The slogan translated into ‘the car’, but that won’t be seen in any printed or published media across the massive global ad campaigns. According to industry insiders, it appears that the slogan has been shelved for the foreseeable future, but it may not have been totally buried yet. Still, the company is embracing a turnaround on the public front that is total. For now, the slogan that will be following Volkswagen is…. (Drum roll)…..
‘Volkswagen’
Let’s all run out there now and get behind this. Seriously though, you’ve got to start somewhere and this is a safe first step. It is also a very humble move on the company’s part, it puts the brand front and center, is practically fool-proof, and it will get the job done.
Many critics have pointed at Volkswagen’s handling of the Dieselgate situation and reports are that it has affected the bottom line. If anything, there is little doubt that Volkswagen’s new direction and change in culture appears as though it will be total. Stay tuned.
