The deal: VW will give owners of US VW diesel cars affected by Dieselgate a $500 Visa gift card, and one $500 voucher for oil changes, service, or merchandise from VW dealers.
Our take: not bad. We still feel that this PR catastrophe will blow over in a year, but this is good. VW needs to get back some customer goodwill. We believe 20-40% of owners will say this isn’t enough, but that same group couldn’t be placated with anything less than new VW cars anyway.
No word on a diesel buy back program. With this, there might not be one.
