A Gentler VW

Europe is home base for the worldwide car manufacturer Volkswagen AG. Doing well as a company is as important there as it is in any possible location. In the wake of the ongoing repercussions of last year’s emissions scandal, the company is focused on rebuilding consumers’ trust with a unique Europe-wide brand campaign.

http://www.notube.co/media/56b35edea3a0c90300dfdcab

The initial commercial spot features a sort of life story where a young boy is sitting in the back seat of his father’s VW Beetle. It then follows that same kid along his life until ultimately, he starts a family of his own. From the young red headed child, to his first date, to racing his pregnant wife to the hospital, a different Volkswagen model can be seen at each life-stage.

The commercial ends with a voice over that discusses how a Volkswagen is more than a car, saying “it’s a lifelong companion.” That’s a pretty healthy dose of nostalgia.

The campaign certainly tugs at the VW heartstrings. Many of us have amazing first and early memories of that Beetle, that Notchback, that Bug that we built with our older brothers, our fathers, and so on. There is nothing like nostalgia and a million similar life stories with Volkswagens in them to create a renewed brand loyalty.

There is no word if such a campaign is coming to the States just yet, but if this campaign is successful, you can expect it.

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