It seems that more and more parties are lining up for a piece of Volkswagen, they are not after a literal share of the company, rather there are lawsuits piling up related to the diesel cheating scam that was disclosed in 2015. The latest to present their case is the Federal Trade Commission. The FTC is suing the company for putting up false advertising in regards to the company’s diesel emmissions. In fact, the suit specifically points to the advertising from the company that said the vehicles retained a high resale value, had low emissions, and were environmentally friendly. The suit is alleging that because none of those three things are true, the company has engaged in unfair and deceptive practices.
Contained in the suit is a long list of advertising materials, in print, in magazines, in press releases, in mailing materials, and much more. Noted in the suit are the window stickers that were placed on the vehicles stating the same claims.
As far as the impact on Volkswagen itself, the suit is not seeking monetary damages. Instead, the FTC is asking that the court ensure that affected consumers are adequately compensated. It appears that this act is one of solidarity against the company and more specifically, a motion to ensure that consumers are not forgotten in the fallout that is sure to follow in the months ahead.
